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A vibrant media sector can provide signficant business and employment opportunities
and contribute towards economic and social cohesion. It is also a fertile area for innovation which can improve the competitiveness and skill levels of indigenous companies.
Media also plays a vital role in supporting, promoting and helping to sustain regional culture, heritage and language which, in turn, helps to drive the market for that media content.
The on-screen identity and presence of a country or region also plays its part in developing the image of that country or region as an attractive and worthwhile place for inward investment and for the development of tourism.
The screen sector also has a generally low or lower impact on the environment and resources than other industries.
There are significant advantages for regions that facilitate incoming production and support improved productivity and the competitive position of indigenous companies. This also produces longer term impacts including benefiting employment and business development opportunities.
The Challenges
Which technology in and which out? - Convergence is the governing concept and it affects the entire media and communications chain from creation through to delivery.
Developing new products and new ways to extract value – getting people and companies to recognise what they value and pay for what they use.
Creating economies of scale
Domination of the media sector in many countries by a small number of big players and a large number of small and medium sized enterprises, many lacking the skills or contacts that would give them routes to market.
Significant competition from established regions or those with significant public funding such as the USA and certain Pacific Rim hotspots.
Structural deficiencies including under-capitalisation and lack of venture finance
Talent retention in regional areas due to the draw of established media hubs and cities
Availability or lack of of production facilities, studios and services
How we help
We work with you to develop strategies for the media production, broadcast and distribution to deliver improved profitability and productivity and better outcomes for investors and stakeholders including:
Promotion and marketing to encourage inward investment from pre to post production
Development of entrepreneurial skills and business networks clusters
Development of production and distribution capabilities and infrastructures
Retention of personnel with key skills
Supporting and guiding access to investment, markets and distribution channels
